Sell With Confidence
Selling exceptional properties requires exceptional positioning.
Every property is presented on its own terms — to the buyers most likely to pay for what makes it exceptional.
The Process
Four disciplines, one outcome.
Positioning, presentation, exposure and negotiation are not separate services — they compound. Each is handled personally.
Property Positioning
Present each property with a strategy designed specifically around its architecture, location, target buyer and market position.
Presentation
Professional photography, video, editorial design and compelling property storytelling.
Exposure
Digital marketing, brokerage networks, targeted outreach and strategic property promotion.
Negotiation
Decades of transaction experience applied to protecting your position and maximizing the outcome.
Property Valuation
What’s your property worth?
Share a few details and Imra will prepare a considered opinion of value based on current comparables, buyer activity and the specific qualities of your home.
In Their Words
The third time was the charm with Imra. I’d put my condo on the market twice before without much luck but Imra came along and had a steady stream of people looking at my unit right from the start. She was able to get it done and really helped me out. The fact I was in Europe the entire time could have really made it a miserable process but Imra kept on top of it and got it done. Thanks, Imra.